Meta, formerly known as Facebook, has introduced new bonuses and adjustments to its monetization features to support and reward creators on its platform. The company has launched a “Performance bonus programme” that provides additional bonuses to creators who generate high engagement with their content. The aim is to incentivize creators and acknowledge their efforts in driving audience engagement.
Meta has also made changes to the eligibility requirements for monetization through Stars, a feature that allows fans to support creators by purchasing virtual goods during live streams. The minimum follower count needed for monetization has been reduced to 500 followers over the past 30 days, making it more accessible for beginner creators to earn money from their content.
In addition, Meta is testing a feature that enables creators to cross-post Instagram-branded content reels and stories to Facebook. This functionality aims to increase the reach and effectiveness of campaigns, allowing creators to seamlessly connect with their audience across both platforms.
The eligibility requirements for partnership ads on Facebook Pages have also been lowered. This adjustment permits creators to authorize their brand partners to run ads from their Facebook Page. This expansion encourages collaboration between creators and brands, enabling further monetization opportunities through content and partnerships.
Moreover, Meta has introduced updates to its Ads on Reels tests, including a new payout model and expanded access for more creators. The company plans to conduct a limited test that allows select creators to monetize reels featuring licensed music from the Facebook Audio Library. Eligible creators will receive notifications through the Facebook app, and Meta intends to gradually expand the program to reach a broader audience.
These recent developments highlight Meta’s dedication to supporting creators by providing various avenues for monetization. By lowering eligibility requirements, expanding cross-posting capabilities, and incorporating licensed music, Meta aims to empower creators and help them generate more income from their content. As the program evolves, more creators can expect to benefit from these enhancements.
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